The Bush Apothecary

Apothecary is a mostly archaic term for a medical professional who formulates and dispenses materia medica to physicians, surgeons, and patients. The modern chemist or pharmacist has taken over this role.

Well established as a profession by the seventeenth century, the apothecaries were chemists, mixing and selling their own medicines. They sold drugs from a fixed shopfront, catering to other medical practitioners, such as surgeons, but also to lay customers walking in from the street.They sold drugs from a fixed shopfront, catering to other medical practitioners, such as surgeons, but also to lay customers walking in from the street.

The Crone, Duncan the Donkey and Cora the Raven hadn’t been in the camp for long before Bonnie set up her cauldron and began conjuring up a variety of bush products that were guaranteed to restore health and ignite creativity. Her Pocket Rocket fuel, in particular was a winner.

Product development strategy is the process of bringing a new innovation to consumers from concept to testing through distribution. … New product development strategies look at improving existing products to invigorate an existing market or create new products that the market seeks. In order to keep up with market demand Bonnie astutely observes niche markets. Clearly organic worms will appeal to this Kookaburra connoisseur, accustomed only to the finest. But hark! Is that Butterfly dealing in worms for Ms Kookaburra?